What Challenger Narrative should my brand follow?

Simply drag the slider bars towards your preference to find out.

1
Are you trying to right a wrong in the category, or advance the way people think about it?
Fix it
Advance it
2
Are you leading a trend or bucking a trend?
Leading
Going against
3
Are you trying to change the category, or make its benefits available to more people?
Change it
Share it
4
Do you have a higher purpose or are you championing the current consumer?
Purpose
Consumer Champion
5
Is the opportunity here for you to be a very friendly, accessible brand or a provocative brand with a bucket of attitude?
Accessible
Provocative
6
Will your product difference be dramatically better than the competition, or are your people your real strength?
Amazing product
Great People
7
Do you need to challenge the competition to break through, or do you need to challenge a category convention?
Competition
Convention
8
Are you trying to challenge the present, or be the future?
Better Today
Brighter Tomorrow
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